Blog

How Store Owners Think People Buy vs. How They Actually Buy:

The buyer’s journey isn’t linear. It’s filled with distractions, influences, and touchpoints. It’s not about the click—it’s about the consistent presence.

Building a Startup is a Marathon, Not a Sprint

From startup to startup to startup?  Image starting 3 different companies...

That’s exactly the journey Chad VanCalster, President at QOLOS, took. Along the way, Chad has gathered valuable insights on building and scaling startups, insights that could benefit anyone on the entrepreneurial path. Below is a summary of his learnings from starting 3 companies and working on a 4th.

The Top 3 Deciding Factors for Choosing a Technology Partner

In today's fast-paced digital landscape, selecting the right technology partner is a crucial decision for businesses of all sizes. Whether you're embarking on a new software development project or seeking ongoing technical support, your technology partner plays a pivotal role in your success. To help you make an informed choice, we'll delve into the top three deciding factors when choosing a technology partner.  The 3 deciding factors?: Budget, Skills and Expertise, Reputation/Trust.

eCommerce platform migration

One of QOLOS' strengths lies in guiding businesses through the transition from their legacy, outdated eCommerce platform to a more robust, cost-effective solution.  QOLOS emphasizes that before initiating any migration, business leaders should pose four critical questions to ensure a successful transition.

Bringing Them Back: How to Re-Engage Visitors with Your Website

Hey there, website owners! We've all been there—the excitement of launching a new website, the thrill of seeing visitors pour in. But what happens when those visitors start to dwindle? Don't worry; it's a common challenge in the ever-evolving digital world. The good news is, there are some nifty strategies to bring those users back for more. So, put on your digital detective hat and let's dive into some effective ways to re-engage your audience with your website.

Geofencing Marketing Made Simple: How to Get Started

In today's digital marketing game, we're all on the hunt for fresh tactics that can give us a leg up. Enter geofencing marketing, a cool strategy that's all about targeting folks in specific locations with tailored messages. In this blog, we're going to break down what geofencing marketing is, how it works, and how you can dive into it to supercharge your marketing game.

How ChatGPT Can Help Your ECommerce Grow

If you own an ecommerce business, you might’ve heard some rumblings about ChatGPT recently. In today’s world, companies are always looking for new and exciting ways to engage with their customers and grow their businesses. Thankfully, ChatGPT has provided businesses with an advanced and efficient tool to reach their goals and connect with their consumer bases.

At this point, you might be wondering, “What even is ChatGPT?” Well, don’t worry, we’ll explain everything about it for you, including how ChatGPT can help you grow and enhance your ecommerce business.

Enhancing Software Excellence through Code Review: QOLOS Approach

At QOLOS, our mission is to provide clients with the highest quality software products. Code review serves as our primary line of defense in upholding stringent code quality standards. By ensuring meticulous code review, we not only enhance the outcomes for our clients but also create a more rewarding experience for our developers.

When a developer submits their code for review, it undergoes rigorous evaluation by their peers. This collaborative process identifies gaps in test coverage, highlights repeated code segments, and uncovers potential vulnerabilities that might have been overlooked initially.

The Advantages and Disadvantages of Using AI in Marketing

In today's rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a powerful tool that's reshaping industries, and marketing is no exception. AI-driven marketing solutions offer a range of benefits, but they also come with potential drawbacks that require careful consideration. In this blog post, we'll delve into the advantages and disadvantages of using AI in marketing.

Building Trust with Customers: Guide to E-Commerce Security and Privacy

We live in a time when e-commerce has revolutionized the way we shop. Since we can now buy products from the comfort of our own homes, it's no surprise that consumers are increasingly shopping online. As a consequence of this convenience, however, e-commerce businesses must prioritize security and privacy to build trust with their customers.

Simplifying Cancellations: A Smart Strategy to Prevent Chargebacks

In the ever-evolving landscape of business, customer experience has become the North Star guiding organizations towards success. Among the crucial aspects of a positive customer journey, the ease of canceling subscriptions stands out as a key factor. The notion of making cancellations complicated in a bid to reduce churn might seem logical at first glance, but this approach is fundamentally flawed. In this blog post, we'll delve into why prioritizing easy cancellations over retention hurdles is the smart way forward for businesses.

Speeding Up Your E-Commerce Website: 5 Ways to Improve Performance

Your website's performance is crucial to your online business as an e-commerce store owner. Slow websites not only frustrate customers but also negatively impact your search engine ranking and sales.

Growth Culture Wins Over Performance Based Obsessions

In today's competitive and volatile business landscape, companies are placing increasing demands on their employees. However, the same factors that drive businesses also overwhelm individuals, fueling fear and compromising their potential. While many C-Suite leaders strive to cultivate high-performance cultures, our findings suggest that focusing on performance alone may not be the healthiest or most sustainable approach. Instead, fostering a culture of growth proves to be more effective. This article explores the concept of a growth culture and outlines the key components needed to build one.

Huge Misconceptions about Marketing Your Business and How to Avoid Them!

Properly marketing ecommerce companies is a hotly contested topic with wide-ranging opinions. Depending on the source, marketing pros often give advice that sometimes seems less designed to increase your traffic and more designed to increase your dependence on the marketing ecommerce agency.

12 Great Companies That Thrive On The Subscription Model

With the rise of subscription services, you might just feel like ownership is going out of style. Of course, once you see the success of these 12 up-and-coming companies, you'll understand why everyone is jumping on board and paying to have these boxes delivered to their door.

How AI Chatbot Technology Can Improve Your E-Commerce Experience

Our shopping habits have fundamentally been transformed by the growth of e-commerce. With a click of a button, we are able to purchase almost anything we need right from the comfort of our homes. However, as the e-commerce industry has grown, so has the demand for fast and efficient customer service.

E-Commerce Email Marketing: 12 Steps to Success

According to Campaign Monitor, for every $1 spent on email marketing, the average return on investment (ROI) is $42. 

Email marketing is an effective tool for driving revenue, as highlighted by this metric, and implementing effective email marketing strategies can maximize ROI. Even with social media and other marketing channels on the rise, email marketing remains an essential part of e-commerce success. 

5 Proven Tactics to Boost Traffic and Sales for Your E-Commerce Website

E-commerce is booming, and businesses are taking their products and services online in greater numbers than ever before. Despite this, increasing competition can make it difficult to attract potential customers to your website and convert them into paying customers. 

The Subscription Revenue Model is Trending

You all know the story: The board members of Blockbuster all sat in a room and laughed at Netflix, saying nobody will buy a DVD subscription service. Believe it or not, there are still deniers of the subscription revenue model in other industries, even though the numbers show a different trend. The deniers may be laughing at Blockbuster now, but following the same path as its board members. Is it too late to change course?

Nonprofit Donations: $50 now, or $10 per month?

In the long term, smaller donations that recur benefit your charity much more than a one-time (larger) donation. What can you do to attract those donations?

Salons Are Getting Into the Subscription Game

It's always better to be at the starting of a trend than behind it, and the salon business model is changing. Salons like Society in LA are looking to increase revenue and brand loyalty by adding the salon service as a subscription.

Should I Be Texting My Customers Rather Than Emailing Them?

Texting has revolutionized the way we communicate. Rather than wasting your entire day on phone calls, texting is a quick and easy way to get a message across. But when it comes to communication with your customers, emailing or talking over the phone are some of the more common approaches. However, many people believe communicating via text is a far better option—but the key is to do it right.

Why Your Business Needs SaaS

SaaS gives companies access to the latest technology in a safe and affordable manner. If you are still buying software for your business, you are doing your bottom line a disservice. SaaS simply makes more sense than ownership in a number of ways.

3 Unmistakable Benefits of the Recurring Revenue Model

For centuries, revenue streams have gone something like this: A company sells a product or service. A customer buys that product or service. Money exchanges hands. And that's pretty much it. That's the end of the transaction. Businesses have been doing the same thing over and over again. Now, a new revenue model is taking hold in the software and tech sectors, and it's much more stable and predictable.

Put Your Money Away! Stop Spending It on SEO

Yes, I'm spilling the beans, it may be time to fire your SEO company. Now don't get me wrong, your website still needs to be optimized for SEO. But what it really comes down to is good keyword-rich content and brand popularity. Popularity is measured in many different ways, and yes, Social Media is now one of them.

Who's Your 1st Response Team for Social Media?

We already know Social Media is the biggest hype for small business marketing in recent history, and rightfully so. Businesses that blog and engage in social media can see 80% or more traffic than businesses that don't. If you are already on the bandwagon, good for you, but let's be sure you aren't hindering your campaign through bad social media practices...

What is a Churn Rate?

The bottom line is simple though: if your churn rate means you are losing customers at the same rate or faster than you recruit new ones, your long-term outlook is somewhere between uncertain and bleak.

When does a company need a CRM system?

If customers are the lifeblood of every business, then Customer Relationship Management is the veins through which it runs. In today’s hyper-competitive environment, it’s hard to fathom a business world without CRM. A CRM platform enables businesses to target their audiences, set customized scores and alerts, maintain relationships, and perform so much more.

Advantages Of A Subscription-Based Business Model

Companies from “direct to consumer” startups to the largest tech firms are adopting subscription-based business models. They’re forgoing advertising or traditional sales and nurturing subscriber communities that keeping coming back. But what makes this business model so attractive? Is it applicable to your industry or product offering? Here’s what makes subscriber business models so effective.

Tech Companies Need Product Videos

Let’s not beat around the bush here. If you have a tech-related client and they don’t have a video describing their product or service, then your client is losing out on new customers or users. Flat-out, bottom line.

12 Great Companies That Thrive On The Subscription Model

With the rise of subscription services, you might just feel like ownership is going out of style. Of course, once you see the success of these 12 up-and-coming companies, you'll understand why everyone is jumping on board and paying to have these boxes delivered to their door.

Top 5 Reasons You Have the Wrong Web Designer

There are so many choices when it comes to your website designer/website developer. Quite frankly, it’s one of the easiest businesses to start. All you need is an email and a computer and you can open up your website business. But how do you filter out the bad from the good? Here are some key points that can clue you on to a better choice.

Seven Best Practices for YouTube Marketing

While uploading videos to YouTube may be easy, adding content to a channel doesn’t guarantee it will get viewed – there are far more factors at play. Pixability’s new report, “Top 100 Global Brands: Key Lessons for Success on YouTube”, looks at the ways in which the world’s most successful brands use YouTube to their advantage. The report notes seven habits that are consistently employed by the top brands:

10 Brilliant Ideas for Lead-Generating Website Content

The more high-quality content offers on your website, the better. But what’s the secret to turning your standard website into a lead-generating machine? Here are some tips:

Can Social Media Help Break Down Barriers?

There are social barriers all around us. Race, gender, religion and many other factors separate us through our differences. In a very general sense, people are wired the same. I believe that barriers are caused by a lack of understanding and compassion. If you are reading this, I don’t have to preach to you how social media has changed how we communicate today. This is the biggest culture shift mankind has probably ever seen – besides maybe the invention of the internet to begin with. I realized the other day that I don’t know that many of my neighbors. Why? Maybe it’s because they haven’t friended me on Facebook.

Hiring a Social Media Expert Will Save you Time and Money

Small businesses in today’s marketplace may run into a snag when it comes to social media. Social media is a huge part of any marketing strategy, or at least it should be, but it’s not even 10 years old yet. If it takes 10 years to become exceptional at your position, why would you take this on yourself? Let's explore!

Make My Logo Bigger, They Say

By far the most frequent comment designers hear from clients is to make their logo bigger. Throughout the industry, we hear this with nearly every single project. In fact, it is actually a common joke within the creative industry, as this video demonstrates. While we understand your logo is a huge part of your brand’s visual component, it doesn't need to be extra large and bold. As designers, we don't decide to make your logo a small element without educated reasoning behind our decision.

Personalized Shopping Experiences are Critical to Keeping Customers

A highly competitive market presents online retailers with the challenge of retaining customers as e-commerce continues to rapidly grow. The key to keeping customers coming back to an e-commerce business is a personalized shopping experience, not just a user-friendly website, fast shipping, and quality products.