Are You a Software Company… or Just Pretending to Be One?

Let’s get real for a second.

Not every company needs to become a software company. But a lot of businesses fall into the trap of thinking they do—so they start hiring developers, building internal teams, and investing heavily in tech they barely understand.

And it gets messy. Fast.

Here’s what usually happens:

• You hire one or two devs (expensive ones).

• They start building—but there’s no product manager, no clear roadmap, no real process.

• The “MVP” takes six months instead of six weeks.

• You’re now managing people, deadlines, code reviews, bugs… instead of running your actual business.

All of a sudden, you’ve become a tech company—but not in a good way. You’ve built a tiny, under-resourced, overworked dev team trying to act like Google, without the structure or support.

Here’s the better move:

If software isn’t the main thing you do, don’t try to build a tech org from scratch.

Hire a solid development partner instead.

Outsourcing to a professional team means you get:

• A full stack of skills (frontend, backend, design, QA, PM)

• Predictable costs

• Faster turnaround

• Way less stress

You don’t need to reinvent the wheel. You need results.

Let the pros write the code so you can stay focused on your customers, your growth, and your real strengths.

Because unless you’re in the business of shipping software every day, trying to act like a tech company is usually more pain than progress.

Want help finding the right kind of dev partner? Or curious how to spot the good ones from the rest? Drop a comment or shoot me a message—happy to share what I’ve seen work.

#BusinessTips #SoftwareDevelopment #Outsourcing #StartupAdvice #ProductStrategy