How are Best-in-Class Companies Using Video Marketing? A new report from the Aberdeen Group looks at the adoption of video by three types of companies: best-in-class companies (the top 20% of performers), industry average companies (the middle 50%) and the laggards (the bottom 30%). The findings in the report reveal…
While uploading videos to YouTube may be easy, adding content to a channel doesn’t guarantee it will get viewed – there are far more factors at play. Pixability’s new report, “Top 100 Global Brands: Key Lessons for Success on YouTube”, looks at the ways in which the world’s most successful…
By far the most frequent comment designers hear from clients is to make their logo bigger. Throughout the industry, we hear this with nearly every single project. In fact, it is actually a common joke within the creative industry, as this video demonstrates. While we understand your logo is a…
Google+. LinkedIn. Google+. LinkedIn. I have been jumping from one to the other for the past few weeks and I think I finally have an answer as to which is better and that answer is BOTH. I don't think one is better than the other I just think they are…
Let’s not beat around the bush here. If you have a tech-related client and they don’t have a video describing their product or service, then your client is losing out on new customers or users. Flat-out, bottom line. Part of my job here at SoMedia - okay, it’s kind of…
Netgear has teamed up with Facebook to let small businesses offer their customers free WiFi access in exchange for checking in to a business Facebook Page. The deal, announced on Monday at CES 2014, will see Facebook WiFi available on four of the company’s premium dual-band 802.11ac wireless routers. Once enabled on the router…
Today I’m writing in response to Tina Dettman-Bielefeldt’s column in the Green Bay Press Gazette: Innovation series to feature sales. Here Ryan Kauth, director of the Small Business Development Center SBDC, "believes that sales are the lifeblood of any business, and effective sales are more than having a conversation on…
There are social barriers all around us. Race, gender, religion and many other factors separate us through our differences. In a very general sense, people are wired the same. I believe that barriers are caused by a lack of understanding and compassion. If you are reading this, I don’t have…