How Store Owners Think People Buy vs. How They Actually Buy:

How Store Owners Think People Buy vs. How They Actually Buy:

Store Owners’ Version:

  1. Buyer sees ad.
  2. Buyer clicks ad.
  3. Buyer purchases.

The Real Journey:

  1. Buyer sees ad.
  2. Gets distracted by a cat.
  3. Forgets about brand.
  4. Sees organic post 3 days later.
  5. Likes organic post, scrolls on.
  6. Goes to work, sees another ad.
  7. Clicks and browses site.
  8. Gets distracted again, scrolls on.
  9. Spots favorite influencer mentioning brand.
  10. Clicks, adds product to cart.
  11. Gets distracted. Scrolls on.
  12. Forgets about brand.
  13. Hears friend mention brand a week later.
  14. Searches email for discount.
  15. Checks Amazon for a better price.
  16. Doom scrolls late at night after too much coffee.
  17. Sees another ad, clicks and browses.
  18. Feels sleepy, falls asleep.
  19. Forgets about brand…
  20. A week later, girlfriend makes offhand comment on insecurity.
  21. Clicks, browses, finally buys.

The buyer’s journey isn’t linear. It’s filled with distractions, influences, and touchpoints. It’s not about the click—it’s about the consistent presence.

In 3 short months, the team at QOLOS has changed my business and life for the better! They took a concept and helped me build my business by creating a strong brand, clear goals and solid vision. I no longer feel like I simply have a job, I am confident that my career is moving in the best direction possible!  Investing in QOLOS' help is the best decision I could have ever made to build me and my business up.

Amy K.Rize Up Fitness

These guys are hands down the best out there. From the very beginning the design team hit the ground running and built us multiple options to choose from. The main asset to small business is the support from the tech team. The diligence and attention to detail is a service received that you cannot put a price on. Chad is very knowledgeable and keeps the clients interest in the forefront all of the time. We have been a customer for 5 years and look forward to many years of a continued relationship. Highly Recommend. Thanks again Chad for your leadership and all you and your team do for us.

Dustin StephensonNortex Electric


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