How Store Owners Think People Buy vs. How They Actually Buy:

How Store Owners Think People Buy vs. How They Actually Buy:

Store Owners’ Version:

  1. Buyer sees ad.
  2. Buyer clicks ad.
  3. Buyer purchases.

The Real Journey:

  1. Buyer sees ad.
  2. Gets distracted by a cat.
  3. Forgets about brand.
  4. Sees organic post 3 days later.
  5. Likes organic post, scrolls on.
  6. Goes to work, sees another ad.
  7. Clicks and browses site.
  8. Gets distracted again, scrolls on.
  9. Spots favorite influencer mentioning brand.
  10. Clicks, adds product to cart.
  11. Gets distracted. Scrolls on.
  12. Forgets about brand.
  13. Hears friend mention brand a week later.
  14. Searches email for discount.
  15. Checks Amazon for a better price.
  16. Doom scrolls late at night after too much coffee.
  17. Sees another ad, clicks and browses.
  18. Feels sleepy, falls asleep.
  19. Forgets about brand…
  20. A week later, girlfriend makes offhand comment on insecurity.
  21. Clicks, browses, finally buys.

The buyer’s journey isn’t linear. It’s filled with distractions, influences, and touchpoints. It’s not about the click—it’s about the consistent presence.

QOLOS  knows how to deliver! Their attention to detail and passion for marketing technology creates a dynamic service that delivers results. I highly recommend the QOLOS Team for your business's marketing needs.

Jeremy TylerXceptional

Qolos has managed our website for the past 6 years. Chad designed the perfect platform for our e commerce business to manage orders, payment processing, fulfillment to an organized customer data base. Customer service is excellent and always responsive to immediate needs.

Greg LuqueEveryday Cardio Care


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