Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses.

Businesses can tap into Twitter to expand their reach and connect with new and existing customers. Here are some ways your business can leverage Twitter.

• Discover what’s happening right now
  Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
• Increase your brand awareness
  Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.
• Provide timely customer service
  People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues.* Use it to quickly and easily respond to support queries. That will help you develop a good reputation for your business, and strong relationships with customers.
• Connect with potential customers, brand advocates, and influencers
  Twitter allows you to follow and interact with people outside of your personal network. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.