Social media ROI is a hot topic right now and for good reason. Businesses want to know when they are going to get “paid” for all this social media work they are putting in. It’s a valid question.
The answer to that question varies though. It depends. It depends on what kind of business you are. . It depends on much effort you are putting into social media. It depends on the message that you are sending to your audience.
The benefits of social media are mind blowing. Never before have you had access to so many people with such little effort. Combine the growth in audience opportunity with the changes coming for Internet search from both Facebook and Google to include social data, it is imperative that you are on social media.