11 Apr

How Real Estate Agents Can Leverage Social Media

Published in: Blog
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Be Creative As A Real Estate Agent When It Comes To Selling Homes Be Creative As A Real Estate Agent When It Comes To Selling Homes AllenAuctionAndRealEstate.com

Real estate is a commodity that is always for sale.  Sometimes demand is low but that doesn’t mean that a house will not sell.  It just means that the agent has to be more creative than the next in selling the house they have listed.


Most home buyers these days turn to realtor.com or MLS.com to get an idea of what houses are for sale and to review them but if that is all you are doing then you are missing a large population of home buyers currently looking for a new home or future buyers but either way you are missing that population.


Here are a few ways to leverage social media as a real estate agent to help you sell the current listing and to acquire the confidence of a future seller or buyer.


Facebook: Start a business page on Facebook but don’t flood it with listings.  This business page should be used to discuss current trends in the market, refinancing options, tips on how to list your house and how to sell it quicker with things like staging.  Refer to article in magazines that showcase homes and what is in style and what is not.


When you sell a home take a picture at the closing along with having a picture of the house that was just purchased and upload it into a specific album.  Ask the people that you sold the home to if they could tag themselves this way their friends and family can see who helped them buy the home.


All of this is to create your brand as the expert real estate agent in your location.  The content is what is going to help you sell houses and not just having a Facebook page.


Instagram: This is specifically for pictures so create an account under your name and upload pictures with a watermark on them that shows who the listing agent is with a phone number to contact you.  Use the location to display the address and in the comments section list the date the house was listed and the price.  After it sells update that information in the comments section as well.


You don’t want to show too many pictures of one house but one or two is enough along with a link to your listing so that people can find more pictures.  Use hashtags as well to help promote the home.


YouTube: If pictures tell 1,000 words then video tells 1,000,000.  Every listing these days has a video tour and using YouTube is the same except that it is more powerful than the listing on realtor.com or MLS.com because of the sheer size and ability to share the video.


Do a walk through of the house and record it along with your voice describing what the person is looking at.  Remember to use key phrases that people love to hear like eat in kitchen or hot tub.


When you are editing the video be sure to put the house address in the video as well as your contact information so that anybody who is interested can reach out to you while still watching the video.


These are just three examples of how you can leverage social media to separate yourself from the masses as a real estate agent, but these are not the only ones.  Twitter and Vine can also be used to help promote your brand and should be.


If you have questions about using any of these social media please contact me and I will help answer those questions.  I can be reached via email at This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on Wednesday, 17 April 2013 14:35
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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