08 Apr

4 Social Media Marketing Tips

Published in: Blog
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4 Social Media Marketing Tips 4 Social Media Marketing Tips SmartSheet.com

Social media marketing is not about writing blog post after blog post and then sending it out via your social media channels.  It is more involved than that and requires organization, time and commitment.  Those could be 3 social media marketing tips right there for you but alas I will expand more about social media marketing.


It seems that more and more businesses and people are jumping into the social media marketing game but they are making mistakes.  We all make mistakes but if you can follow these 5 tips you will be able to minimize those mistakes and have a successful campaign and build a community around your brand.


1- Create A Content Calendar


During the last week of the month I create a calendar for the upcoming month and not just a calendar of blog posts I would like to write and post but for engaging via my social networks.


My calendar is in Excel has the networks across the top and the dates along the side.  Every time I write the blog post I had committed to and post it I mark down a 1.  Same goes for Pinterest, YouTube, Twitter, Vine, Facebook, Instagram and LinkedIn.


At the end of the month I can see which networks received more attention than the others and I try to balance that out.  Pinterest always seems to win out because I can pin anything I see on the web to one of my boards, but I also make sure to pin the blog posts that I write.


2- Have Your Eyes And Ears Open


How often are you stuck for content?  You sit at your laptop and wonder, sometimes aloud, what you should post.  The problem with that process is that you are hoping something pops into your head that you can quickly post without thinking.  Making sure that the topic is relevant to your brand is what is important and not how quickly you can get it out.


While you are at a business lunch listen to what the topic of conversation is, then go back to your office and jot down a few thoughts.  Let it marinate and before you know it you will have content that is original, answers a question and provides insight into a topic that is being discussed.


3- Speak The Language Of The Platform


I see tweets, all the time, that are so long they require a link to be finished.  This is not a link that is placed there on purpose but one that is needed because the user has surpassed 140 characters.  If your tweet is that long then post it to Facebook where you get 3x the amount of characters.

Also, if you are posting to LinkedIn be sure it is professional in nature as that is the nature of that platform.  Obviously, Instagram is for pictures and Vine is for short video so keep it that way.  Do not post a picture of a note pad on Instagram with a thesis on it.  Maybe a question about what your followers want to see and that is it.


As you can tell each network works independently of the others so being sure to speak the language of the network is imperative.  You don’t expect to get very far in China speaking French do you?


4- Be Consistent


Typically I point out this tip when it comes to blogging, but it applies to all social media.  If you post daily to Facebook and then stop for a month and then pick it back up do you think that the previous followers are still there or have they moved on?


Think about who you follow and what they bring to the table.  Are they blogging weekly or bi-weekly and do you look forward to that post coming in via RSS feed?  Is there a Twitter question being asked every Monday at 3pm that you cannot wait to get to?  The brand has created appointment social networking for you by being consistent and that is what you as a business owner and social media marketer must do as well.


These 4 tips will get you started and keep you organized for your marketing efforts via social media.  Remember that content is all around you and you have to be ready to accept it and turn it into content that you can use to enhance your brand in the eyes of your followers.  It is no longer about you and sales, but about buyers and perceptions.


I hope you like these tips and be sure to be on the lookout as every 2nd Monday of the month we will have social media marketing tips for you.

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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