Owning a small business isn’t always what it’s cracked up to be. Yes, you get to be the boss, but then again, you are the boss. There is nobody for you to “pass the buck” to. You are it. If the company fails, it’s all on your shoulders.
If you’ve been in business for a long time, i.e. 10 years or more, you’ve most likely built your business a more traditional way. You may have advertised in magazines, newspapers, television, or just plain word of mouth. These methods are still effective, but a game changer has entered the atmosphere. The game changer is social media.