26 Mar

Choose Your Social Media Words Wisely

Published in: Blog
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Choose Your Social Media Words Wisely Choose Your Social Media Words Wisely http://visisblethread.com

Did your mother ever tell you to choose your words wisely?  I know mine did and it is a lesson that has stuck with to this day.  It is a matter of making sure that what comes out of your mouth is exactly what you want to say and exactly how you want to say it.  Words can be hurtful and when not chosen wisely can do lots of damage.  At least that was what my mother was teaching me.


In today’s society with Facebook and Twitter and Blogging your words are no longer thrown into the air and lost a few moments later.  Now the words are thrown onto the internet and are there FOREVER.  Think about that for a moment.  If somebody wanted to do research on your company and you posted a derogatory comment about a competitor or a product they will find it.  There are no secrets on the internet.


I am writing about this today because while going through my Twitter feed I came across this tweet and it left me wondering how it ever left the keyboard of the person typing:


Hey Jews - Did Elijah show up last night? If not, try a cup of cookie butter instead next time. #Passover


Maybe I am being too sensitive to find this offensive because I went through the timeline and their doesn’t appear to be anybody else commenting about this tweet.  That being said the lesson here is not that they got away with it but more along the lines of being careful about what you say.


For example, maybe somebody in a Jewish organization comes across this tweet and decides that it is anti-semitic and decides to boycott or protest the company.  Imagine how that could affect their business, and not just today but for the foreseeable future.  Again, what you put onto the internet is there forever and not just a cloud hanging above your head as in a cartoon.


Companies will make gaffes, we all do, but how far into a hole you dig yourself can be controlled by stopping to think for one moment about how the comment will be perceived.  I am not suggesting that you shouldn’t be yourself and that you shouldn’t call a spade a spade but I am suggesting that when you decide to call that spade a spade that you choose your words wisely and make sure that you have conviction.


If you are posting something just to draw attention you may get more than you bargained for so stop for one moment before hitting send and think about the repercussions. Is what you are posting to the internet something that you can stand behind regardless of the attention, good or bad, it draws to you?  If you cannot answer that question honestly then re-think your words.


Mom was right when she said to think about your words and to choose them wisely.  What she didn’t know is that your words today are posted to Facebook, Twitter, Instagram, Pinterest, YouTube and many other social media networks and they don’t disappear.

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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