05 Mar

3 Reasons Why You Should Be Using Google+ Hangout

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Google+ Hangout may just be the answer to all the expense of business travel, creating your own TV show and getting an education all in one application. I will admit to being late to the Google+ Hangout scene but once I was on this train I did not, and do not want to get off.  My partner and I, at Sonix Studio, live in different states (and they say social media doesn’t work) and we are able to conduct weekly meetings as well as host a live broadcast discussing social media on our YouTube channel.

 

There are many benefits to using G+ Hangout for your business:

1. Conduct Business Meetings Regardless Of Location

 

As I mentioned above, my partner and I conduct our state of the company weekly business meetings over G+ Hangout.  This makes it convenient for us to share our screens, write on whiteboards and get a full understanding of what the other person is intending to say.  Plus, you also get to see their true reaction to an idea.....good or bad!

 

Your business meetings may not always be with co-workers or partners and can be with clients.  If you have a scheduled meeting with a client that gets cancelled for some reason and thus making travel more expensive why not save the money and have a meeting with them via G+ Hangout?  Besides saving money for the travel expense you can showcase your products to them without having to carry them to the meeting as well as using apps to provide them deeper insight into your proposal.

 

2. Live Broadcasting To Your YouTube Channel To Enhance Your Marketing

 

You have built a sound following, or are just starting to build that following but you want people to know you are an expert in the field and G+ Hangout provides you that opportunity.

 

You can use your other social media outlets to announce the live broadcast.  During that live broadcast you will be able to see how many viewers you have and allow them to ask questions of you and your panelists.  Panelists?  Yes, you can invite people from anywhere to sit in the live broadcast and conduct a round table of sorts.  This is a great way to collaborate on issues affecting your industry while also being the moderator.

 

Once the broadcast has ended you now have an archive on YouTube of this interview and can then post and re-post via other social media channels.  You can like and share as well via YouTube.  All of this goes to help improve your companies search engine marketing.

 

3. Educating Sales Staff Or The Public On Product Use or Launch

 

You are a part of multiple social media circles and want to get word out about how your new product is going to revolutionize the industry.  You cannot possibly go to every conference and showcase this product so what is the next best thing to do?

 

Set up a product display in your office and begin to televise it but do not broadcast it because you want to iron out any wrinkles you may have.  Shoot the ‘commercial’ and then edit it using software and you have a commercial that you can then send to all of your potential clients and your sales staff to educate them on the how’s and why’s of the new product.

 

Imagine trying to shoot a commercial and have it edited for educational purposes and then hoping that the viewers will be able to find it again.  With G+ Hangout you can do all of that and this allows for feedback and playback.  Expense reduced and marketing increased.....that is a win-win regardless of the business you are in.

 

G+ Hangout is not new but it is certainly great in my mind.  The uses are enormous and the benefits even more.  Getting on G+ Hangout is easy and in the long run is a time and money saver for any business.

 

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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