Facebook? Check. Twitter? Check. Instagram? Check. Pinterest? Check. YouTube? Check. Google+? Check. Vine? What is that?
Does this sound like a conversation you have either had with yourself as you sit down to write out your marketing plan or a conversation you have had with your business partners. I am going to guess and say that it is something you have said more than once. Each day that passes you wonder what you are doing with your social media circles and then you put it away because there is so much you have to do for your business.
Each day goes by and another potential customer is lost because you are not active on a consistent basis or you are not providing them with a reason to keep coming back because your posts are all about you. Social media marketing is no different than any other type of marketing so stop thinking that it has to be different.