01 Dec

Social Media: I’m Set Up. Now What?

Published in: Blog
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Social Media:  I’m Set Up. Now What? Bluefish Digital

Facebook? Check. Twitter? Check. Instagram? Check. Pinterest? Check. YouTube? Check. Google+? Check. Vine? What is that?

 

Does this sound like a conversation you have either had with yourself as you sit down to write out your marketing plan or a conversation you have had with your business partners.  I am going to guess and say that it is something you have said more than once.  Each day that passes you wonder what you are doing with your social media circles and then you put it away because there is so much you have to do for your business.

 

Each day goes by and another potential customer is lost because you are not active on a consistent basis or you are not providing them with a reason to keep coming back because your posts are all about you.  Social media marketing is no different than any other type of marketing so stop thinking that it has to be different.

 

When you see a commercial on TV for a movie or for a car what is the point of the commercial?  It has been created to give you a feeling of want and not for the creators to just pour their artistic impression on you.  There is information for how to purchase but really the focus is how that product or service can help you.  Treat social media the same way.

 

If you are a restaurant you must be on Instagram and that account must have pictures of the food that you are serving.  Daily menus should be posted along with pictures of your guests and wait staff.  Pictures of your establishment and how the ambience will make those stopping in to eat feel.  Use the Instagram service to portray how the restaurant looks and feels for the clientele that comes in.  Get them involved, if you can, by asking them to take pictures of their food if you notice their cell phones on the table.

 

If you are a B2B and have an infographic about how a business should leverage a product or service that you sell post it to Facebook and ask those followers a question as simple as:  Do you need help with our product/service?  You aren’t selling anything but just asking your customers if there is anything you can do FOR them.  Simple yet effective.

 

Twitter is a different format than all the rest as it is conversational and allows you to recognize those that are influencers on your account much easier than the others.  Thank them and welcome new followers.  This doesn’t have to be mind-blowing but just a way to recognize those that are helping get the word out about who you are and what you do.

 

These are just some examples of how you can leverage different social media platforms but it doesn’t end there.  You have to be consistent on any of them but you also have to pick which ones are going to benefit your business the most.  If you don’t think Instagram is going to help you then do not open an account there as a dead account is worse than no account.

 

Some simple rules for your social media marketing regardless of platform:

 

  1. Be consistent.
  2. Keep it simple.
  3. Ask questions and interact.
  4. Analyze your data and be sure to act on that data.

 

If you are active your social media profile will build on itself but remember:  Rome wasn’t built in a day and neither will your influence or revenue.

Last modified on Tuesday, 03 December 2013 22:02
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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