Recently I sat down with a potential client to discuss her massage business. As is typical with any meeting with a potential client there is the wish list and the must list. I always ask how their target market is and most clients give me a deer in the head lights look as if to say: EVERYBODY!
Yes, maybe everybody is your market but that is not your target market and not where you will find your influencers. Your influencers are going to be those people in your target market that keep coming back for your goods and/or services.
That is when the a ha moment occurs and I am now able to go into more detail about how you can find influencers in your social media marketing campaign. There are lots of tools and apps to help identify those that are sharing/re-tweeting and mentioning your content but the focus of this post is to help you identify what to do after you have figured out who your influencers are.
Let’s say that you have been running your social media marketing campaign for a quarter and you have generated likes and follows via Facebook, Instagram, Twitter, etc. Now what you do with those numbers is what is important.