Encore by definition is a repeated or additional performance of an item at the end of a concert, as called for by an audience. Social Media Marketing can be broken down to wanting a call for a repeat performance by your audience so why not follow the steps of E.N.C.O.R.E. to ensure that you are maximizing your time and efforts of social media marketing to land that encore performance?
How do the letters in the word encore relate to social media? It is fairly simple and I will break it down for you here:
E: Engage - This has been said over and over and over and I will repeat it again. Why? Because social media is not a one way street. It is an 8 lane highway with people coming and going in all directions. If you just post and push outbound marketing you will never be able to engage followers to promote an inbound marketing campaign. If your followers are not engaging with you then you need to engage with them. ‘Listen’ to conversations being had around your product or service and ask them questions, then respond.