06 Feb

E.N.C.O.R.E. - Simple Steps To Social Media Success

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Encore by definition is a repeated or additional performance of an item at the end of a concert, as called for by an audience.  Social Media Marketing can be broken down to wanting a call for a repeat performance by your audience so why not follow the steps of E.N.C.O.R.E. to ensure that you are maximizing your time and efforts of social media marketing to land that encore performance?


How do the letters in the word encore relate to social media?  It is fairly simple and I will break it down for you here:


E: Engage - This has been said over and over and over and I will repeat it again.  Why?  Because social media is not a one way street.  It is an 8 lane highway with people coming and going in all directions.  If you just post and push outbound marketing you will never be able to engage followers to promote an inbound marketing campaign.  If your followers are not engaging with you then you need to engage with them.  ‘Listen’ to conversations being had around your product or service and ask them questions, then respond.


N: New - Your content should be fresh, new and timely.  What is happening in your industry?  What are other people talking about?  Read it and formulate your own opinion and showcase your ability to be an expert in the field.  Don’t just take an old column from somebody else and change a few words and post it as your own.  People will read right through this.  If you want to talk about that topic do it on the site where you found it, but make sure that your content is new and offers a different perspective than what is already out there.

C: Capitalize - You have a social media marketing strategy that includes a content calendar but that is not set in stone because the world is ever moving and evolving.  If you are in the sports industry a pertinent fresh perspective on Lance Armstrong, PEDs, and Ryan Braun may make sense.  If you are in the entertainment industry blog posts about the awards shows along with your predictions and reactions to dresses/speeches makes sense since they are happening today.  Have your ear to the ground and be prepared to write about it whether in blog form, on Facebook or in a 140 character text for Twitter.


O: Optimize - Optimize your content to create a larger viral position for the next blog post.  If your audience was really interested in your content about organic food then keep writing toward that.  If your audience didn’t care too much for your take on gun control then avoid that topic.  Write for your audience, not for yourself, and take a look at your analytics so that you can optimize your content for a greater reach.


R: Recycle: - Not everyday is going to be an inspired writing day but they don’t all have to be.  If you have built up a big enough library of content you can begin to recycle old content with a new take.  We change our opinions on items as new information comes out so if you  have been influenced go back and recycle that old content with some NEW ideas and information.  Do not recycle just to have another blog post or Facebook post because you feel the need to.  Recycling should only be used in an appropriate and timely manner.


E: Enjoy - You will work hard at this process and you will stumble (more than once) but enjoy the process.  Say hello to your new followers and ask them what they want to read about.  Put out a happy persona and realize that you are marketing your business in the same way you would at a network meeting or greeting somebody in your office or store.  This is meant to be fun, even if sometimes it seems daunting.  Don’t get overwhelmed but if you do just walk away from the computer and come back when your mind is fresh.  That is ok because you don’t have to be tethered to your computer 24/7.


Are you and your company ready to receive that call for an E.N.C.O.R.E?

Last modified on Wednesday, 06 February 2013 20:42
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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