Yesterday was the Super Bowl and a large part of the World tuned in to watch the game, and then another large portion of the world’s population tuned in to watch the commercials. There are business owners out there that were thinking to themselves: I want to have a commercial air in the Super Bowl day.
There is nothing wrong with that thinking as that shows a determination to grow their business, but you no longer have to wait to make an impact as big as a Super Bowl ad. In today’s constantly moving world of social media companies have the opportunity to make a name for themselves RIGHT NOW and the cost barrier to entry is very low. Please not that this is not free, even if you do it yourself, because after all time is money.
Companies want to make the biggest splash with the least amount of money (or effort) so that they can attain that vaunted ROI. Social media allows you to do that but only if you are efficient and know who you want to target. Posting pictures that are irrelevant or or blog posts that are hap-hazard is a quick way to lose followers of your brand.