21 Oct

Social Media Strategy: What’s Yours?

Published in: Blog
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Social media and strategy are not words that one would hear very often in 2012, but it is now 2013 and in the first two weeks I cannot tell you how many times I have read the words social media strategy.  It seems every publication is using those words and for good reason.

When social media first started becoming a tool for businesses to use nobody knew what was right and what was wrong.  Many still don’t or pretend that they do but regardless of what you think what you do need is a social media strategy.  This tool will keep your head on straight as new networks pop-up or new apps are being leveraged.  It is ok if you aren’t using the most recently released network as it is going to take time to develop and become a force in a marketing plan.  Besides, wouldn’t you rather have your competitors jump at it and make mistakes while you sit back, watch and learn.  Once you are ready then you jump in and become the leader in that network.

I cannot tell you that a particular social media strategy that worked for another business will work for yours because all businesses, like finger prints, are different.  Some are bigger risk takers, some are B2B, some are B2C and all are run by different people with different personalities.  This is where the social media strategy comes into play and why it must be discussed, implemented, tested, analyzed and re-done on a consistent basis.

If you are planning to jump into the business of social media marketing you must know what your end goal is.  What do you want to accomplish and then work backwards from there.  Which networks represent the best chance to achieve that goal?  Which internal person or agency is best equipped to guide us to our goal.  How are we measuring the effectiveness of our social media strategy?

These questions and more should be the foundation of your social media strategy but it doesn’t end there.  Have a monthly meeting to determine if you are still on track and if you need to add another platform to the mix.  If you are a restaurant are you using Instagram and Pinterest to highlight your dishes?  Are you using Twitter to broadcast your newest specials?  Are you leveraging Facebook to offer coupons to your followers?

There is a lot that goes into a campaign that a social media strategy is necessary.  This isn’t 2012 anymore and just posting for posting sake is not going to help your business.  Focus on the details and allow your community to grow.  Find the leaders and allow them to help expand your network.  This is all about engagement but you won’t know how to engage if you don’t have an end goal.  And you cannot have an end goal without having a social media strategy.

Social media and strategy are not words that one would hear very often in 2012, but it is now 2013 and in the first two weeks I cannot tell you how many times I have read the words social media strategy.  It seems every publication is using those words and for good reason.

 

When social media first started becoming a tool for businesses to use nobody knew what was right and what was wrong.  Many still don’t or pretend that they do but regardless of what you think what you do need is a social media strategy.  This tool will keep your head on straight as new networks pop-up or new apps are being leveraged.  It is ok if you aren’t using the most recently released network as it is going to take time to develop and become a force in a marketing plan.  Besides, wouldn’t you rather have your competitors jump at it and make mistakes while you sit back, watch and learn.  Once you are ready then you jump in and become the leader in that network.

 

I cannot tell you that a particular social media strategy that worked for another business will work for yours because all businesses, like finger prints, are different.  Some are bigger risk takers, some are B2B, some are B2C and all are run by different people with different personalities.  This is where the social media strategy comes into play and why it must be discussed, implemented, tested, analyzed and re-done on a consistent basis.

 

If you are planning to jump into the business of social media marketing you must know what your end goal is.  What do you want to accomplish and then work backwards from there.  Which networks represent the best chance to achieve that goal?  Which internal person or agency is best equipped to guide us to our goal.  How are we measuring the effectiveness of our social media strategy?

 

These questions and more should be the foundation of your social media strategy but it doesn’t end there.  Have a monthly meeting to determine if you are still on track and if you need to add another platform to the mix.  If you are a restaurant are you using Instagram and Pinterest to highlight your dishes?  Are you using Twitter to broadcast your newest specials?  Are you leveraging Facebook to offer coupons to your followers?

 

There is a lot that goes into a campaign that a social media strategy is necessary.  This isn’t 2012 anymore and just posting for posting sake is not going to help your business.  Focus on the details and allow your community to grow.  Find the leaders and allow them to help expand your network.  This is all about engagement but you won’t know how to engage if you don’t hav
Last modified on Thursday, 24 October 2013 21:02
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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