29 Sep

One Way Street Or 8 Lane Highway?

Published in: Blog
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If you are reading this blog post then there is a very good chance that you were searching for social media tips or just got a speeding ticket.  Either way, thank you for finding this post and I hope you find something relevant to your business (sorry can’t help you with traffic violations.)


Whenever I talk to clients and potential clients they seem to view social media as a one way street.  I spend quite a bit of time talking to them and showing them examples of how this is the wrong way to view the medium.  I often ask them about a cocktail party or a conference they were at and probe to see if they met the person who did nothing but hand out business cards and talk about all the success they were having at their profession.  Undoubtedly they say yes they know exactly what I’m talking about and then I fire off the question:  Is this how you want to be perceived in your social media circle?


Social media marketing is a tremendous way to reach people that are interested in your products or services (it is not just for business to consumer companies.)  You can get to them quickly and engage them just as fast but just like that they can be gone in a minute.  Why?  The answer is simple:  you’ve created a one way street.  What this means is that all of the conversation is coming from you and you are not listening.


Listening is the key to any relationship becoming a successful one.  There is give and take and bonds grow stronger.  If you are just giving and not taking there can be no bonds.  When a person on Facebook or Twitter asks you a question you should answer it.  Not just because it is good business practice and you may have found an inner circle leader, but because others are watching as well even if they didn’t ask the question.


Your response, and ability to respond in a timely manner, is being judged by the questioner but also those that are following you.  Providing a response that not only answers but then provides an opportunity for engagement will be perceived by the public in a positive manner.  Pretend as if the question was never asked and you can guarantee that your followers will diminish.


If you act like you are on an 8 lane highway looking in both directions, checking for traffic and being courteous to your fellow drives your relationships will build and so will your credibility.  Being credible and providing information will help you generate more revenue than being the person with the bullhorn yelling about how great your product is.


Now, get out onto the freeway but be sure to be safe and buckle up because it can be a wild ride.

Last modified on Friday, 04 October 2013 15:25
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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