This past week we came across a few people who asked the following question: Do B2B companies need social media? I stopped in my tracks and scratched my head to try and come up with a reason to answer no but I couldn’t come up with one. The word need is what threw me off because no company needs to do anything other than sell their services. What they should want to do is sell as many of those services as possible and that is where social media marketing comes into play.
Social media for a long time has been considered a young person’s playground. It has been thought of as a place to update the status of where your dog is or how cold it is outside in January. While this still happens the tides have changed and social media is now a place to market your business to those people making those status updates.