29 Jan

Video Marketing Best Practices for Ecommerce

Published in: Blog
| Written by 

According to a survey by Animoto, video helps persuade 73% of people to buy a product or service and 93% of respondents find video helpful with comparison shopping.

A recent article by Natalie Beigel from Prestashop highlighted the use and best practices of using video for ecommerce. Here is a snapshot:

Retail sites that make effective use of video benefit from:

  • Enhanced product display
  • Increase in time spent on site
  • Search Engine Optimization
  • Lower return rates
  • Increase in average cart value
  • Improved conversion rates

The types of videos that work best for ecommerce are:

  • Products in action
  • Product demos
  • Tutorials
  • Explainer videos
  • Video ads
  • Corporate videos
  • Video blogs
  • Testimonial videos

The article also shows 3 great examples of ecommerce companies that use videos in their marketing efforts. Read full article here.

Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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