It’s no secret that video and email make a killer marketing combination. Email’s ability to reach targeted audience at a low cost combined with video’s high engagement rates, create an ideal marketing dynamic. Studies even show that emails containing video receive an average of 5.6% higher open rates and 96% higher CTRs than emails without video.
Despite its effectiveness, technical barriers, like delivery and embedding issues have prevented its widespread use. The advent of HTML5 went a long way towards resolving that problem, but it didn’t completely solve it either.