Let’s not beat around the bush here. If you have a tech-related client and they don’t have a video describing their product or service, then your client is losing out on new customers or users. Flat-out, bottom line.
Part of my job here at SoMedia—okay, it’s kind of a hobby too—is to find new and better tools to do my job and help the entire Marketing team work better together. Whether it’s a new app for me to write these posts, project management tools, editorial calendars, news readers, or any other piece of software, a lot of the time I’m the guy who finds them and tries them first. I’m also the guy who figures out how to use the apps and fix them when they are broken. Want to know the number one way I like to evaluate and learn about a new app? Video. By the way, I’m not alone either. Via web metrics company Fathom and IDG comes some powerful data on why people watch tech related videos: