02 Oct

Do you Facebook for Business?

Published in: Blog
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I speak with business people every day – and because of the nature of my business, I listen to business strategies of all different kinds. One common theme I’ve been hearing is, “I don’t have time for Social Media”. Business owners find time for anything that makes them money. So I doubt time is the issue. I really believe that many owners still underestimate the value of Social Media. They are the ones missing out, because I assure you, it is not going away and it is an effective marketing strategy. It’s not a fad. It’s a fundamental shift in the way we communicate.

Don’t take my word for it… Consider these facts….

  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to reach 50 million Users? Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
  7. Facebook added over 200 million users in less than a year
  8. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  9. Yet, Facebook, Twitter, and Google are not allowed in China
  10. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  11. 80% of companies use social media for recruitment; 95% of these using LinkedIn
  12. The fastest growing segment on Facebook is 55-65 year-old females
  13. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.
  14. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  15. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  16. Instead they are distributing: eReaders + iPads + Tablets
  17. The #2 largest search engine in the world is YouTube
  18. While you read this 100+ hours of video will be uploaded to YouTube
  19. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  20. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
  21. 25% of search results for the World’s Top 20 largest brands are links to user-generated content 22. 34% of bloggers post opinions about products & brands 23. 78% of consumers trust peer recommendations
  22. Only 14% trust advertisements
  23. Only 18% of traditional TV campaigns generate a positive ROI
  24. 90% of people that can skip TV ads do
  25. Kindle eBooks Outsold Paper Books on Christmas
  26. 24 of the 25 largest newspapers are experiencing record declines in circulation 29. 60 million status updates happen on Facebook daily

Sonix Studio carries Social Media plans that help with your Social Media campaign. Do you have time to make a better profit? Call us today – or email ( This email address is being protected from spambots. You need JavaScript enabled to view it. ). We’d love to hear your story.

Last modified on Friday, 04 October 2013 15:24
Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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