Today I’m writing in response to Tina Dettman-Bielefeldt’s column in the Green Bay Press Gazette: Innovation series to feature sales. Here Ryan Kauth, director of the Small Business Development Center SBDC, "believes that sales are the lifeblood of any business, and effective sales are more than having a conversation on Facebook".
I respectfully disagree. Why? Because Facebook is a communication tool. This is where your audience is listening. Where else can you connect with your audience on such a large scale?