16 Sep

You Have A Business. You Have A Blog. Now What?

Published in: Blog
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You Have A Business. You Have A Blog. Now What? ResourceNation.com

Maybe you started your business 20 years ago or maybe you started your business 20 minutes ago.  Either way, there is a very good chance that you are asking yourself one question regarding how to market your business TODAY.  The question is typically in the form of: How do I leverage social media to my benefit?  There are going to be all sorts of responses to this question from all kinds of experts but what these posts fail to discuss is the answer to the question:  Why should I blog on or about my business or industry?

Why Should I Blog And What Should I Blog About?

Typically these two questions go hand in hand and one answer leads to the other.  The reason that you should blog is quite simple.  You want to establish yourself as an expert in the industry in which you operate.  If you are a landscaping business and decided to write a blog each post should be about landscaping.  Cover a range of topics from particular grasses in your area to certain plants and how they thrive in your community but do not stop there.  You should discuss how a properly landscaped yard can help increase the value of a person's home.  Write blog posts that not only cover lawns and plants but what about grill patios and pool surroundings?  The possibilities are limitless and with each change in season you have the opportunity to create new content.

Why do you want to create new content?  The reason is simple. Search engines.  The more pages you have on your blog the better the search engines can find you.  The better content that you write the better opportunity for the search engines to find you.  When people find you they will read, comment, share and subscribe.  Adding these bullets to your marketing ammunition is why you blog and create new content.  It is a way to network without leaving the comfort of your office or home.  You can establish relationships with those that comment on your blog posts and before you know it you are being asked for advice.  These questions can turn into more blog posts and so the cycle goes on.

Now that we have answered the why, let us answer the what.  What should you blog about?  I am not an expert in every industry but I can tell you that I have an interest in nutrition, sports and social media to name a few.  What do I do when I want to search for something releated to those topics?  I turn to Google and type in my search query and in no time at all I have the world's internet library to choose from.  I will see what matches my search the best and read.  If I find the content to be engaging I will add it to my RSS feed and everytime something new is published to that web page and I am notified via email.

So what you should blog about for your business is simple.  You will write about topics that revolve around your industry.  Maybe a new law was passed regarding your field and writing about that will help you when it comes to people finding you who are also impacted by that law.  Perhaps a news story regarding your industry hits the airwaves.  This is the perfect opportunity to write about it and let your opinion be heard (called newsjacking.)  By doing these thins your library of content will continue to grow and thus allow your site and business to be found by those searching for these same topics.

You may say that what you do is not interesting, but remember that you got into this business for a reason. That reason is you thought it was interesting.  There is a high probability that others think it is intersting and are conducting searches on those same topics.  By being able to consistently put volumes into your blog library you will be creating an atmosphere of expertise and the ability for those who are your target market to find you.

I know this isn't some grandiose discovery but it itsn't meant to be.  This is meant to lift the burden off the shoulders of the small business owner who thinks that they should blog but don't know why or what.  There is no magic trick to any of this, but is there really a magic trick to any business?  You start a business and work hard at it to make it successful. Blogging is the same in that you have to work hard and write consistently so that you are discovered.  As they say, good luck is the result of hard work.

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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