Facebook is a lot of things to a lot of different people. It’s a way to connect to old friends. It’s a way to connect to new friends. For business, it’s a great way to connect to your customers. But is the effectiveness for business fading? Prior to the EdgeRank algorithm, Facebook was a great way to interact with your fans. Now you are lucky to reach 5-10% of them.
Early adopters in social media marketing flourished early on and Facebook grew in popularity primarily because of its ease of use and by catering to what the end user wants. The problem they (Facebook) are struggling with right now is they are afraid to cater to the people paying the bills, a.k.a. you and me, a.k.a.2 small businesses. They are afraid that too much spam will chase away users. Maybe rightfully so.