I think Twitter is an underutilized tool for business. After all, it’s a fast pace news feed and can be overwhelming at times. If you can harness it, the world is yours.
1.) Build Followers: It’s tougher to create conversations when your posts aren’t being read by anybody. Use the search feature to find people that match your demographic. You are going to need to be creative and fine tune your matches to a specific demographic. What I mean by this is if you are a real estate agent, searching for “real estate” isn’t going to lend you good results. Your demographic isn’t talking about real estate, your competitors are.
However, if you are a real estate agent in Green Bay, WI, a search for “Packers” would lead you right to your primary demographic – people that live in Green Bay. Sure, there will be some stragglers that don’t belong there, but you get the point. Now give this list a follow and start making new friends.
2.) Build Relationships. It’s pretty easy to gain followers on Twitter. Building relationships is a lot tougher. After all you only get 140 characters. Remember, it’s not about you, make it about them. Comment on their article or say “thank you” when someone retweets your content.
3.) Search for Conversations. Seek out people who are talking about topics you’re an expert at. Answer their questions, but don’t spam yourself. Remember people don’t like to be spammed. if they are interested, which is more likely now that your haven’t been self-absorbed, they will research you through your Twitter account and/or website.
Interaction is Necessary
Below is a graph that shows Twitter before/after we began interacting with followers for this client - starting in November. Activity on Twitter increased 100-200% when we began interacting with followers.
As you will see in the graph below, from the same client, the traffic from Twitter rose exponentially during this time as well - proving that it takes more than just posting on a daily basis to maximize the results from a Twitter campaign.
Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.
Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media. That eventually branched into helping clients with THEIR Social Media Marketing. Chad is an expert at using social media to expand your credibility and impact in your chosen markets.