Social Media marketing is getting a lot of press lately, even if it is only from those running social media marketing campaigns or companies. If you open the world wide web and go to a news website and click on the technology tab you are sure to find an article or 10 written about how to leverage social media to promote your business and sell your widgets. It is everywhere from which platforms are best, to which times are optimal, to how to use hashtags and headlines. Honestly you cannot miss these attention grabbing headlines because if you do your company is doomed to fail or at least that is what the article says.
I am a partner in a digital marketing agency. We run social media campaigns for small to medium sized businesses as well as build websites for them. We operate under the tagline: If you build it, and promote it they will come. Nothing in there says promote it at 2-4p and use 71 characters in your tweets and they will come. Just promote it.