05 Jul

Google Plus You Proved Me Wrong And I'm Sorry I Ever Doubted You

Published in: Blog
| Written by 

Google Plus or G+ is the little darling of the social media networking or marketing world these days and before we go any further I have a confession to make.  I did not believe that Google+ would or could become a powerful and useful force in the social media marketing industry.  When it was first introduced it was a fledgling app that seemed to not have much momentum. I pushed it away because I thought: Who is going to just drop all of their friends on Facebook and move over to a platform with nobody there.  Are people going to actually post in more than one place?  G+ not for me.

Well, as of this writing I am publicly apologizing to G+ and all that it is.  Today I am on G+ as much as I am on Facebook, Twitter, Instagram or any other social network and trust me when I say that I spend a lot of time in each of these places.  I mean after all I am part of a social media and digital marketing agency (you can read my bio right here if you don't believe me.) My days are filled with liking and sharing and tweeting and hashtagging that I couldn't possibly have time for another network let alone let all my friends, family and followers know about this network.  Silly social media marketer Google+ is for everybody.

So here I am spending time on Google+ and its many features are tremendous not to mention its ease of use.  G+ notifies me when somebody provides me with a +1 (Google's version of the Facebook Like or the Twitter Re-Tweet) as an endorsement to a comment or a post I made.  It also notifies me when somebody posts to a community that I am involved in.  In short G+ is everywhere I want to be.

These notifications can be turned off or on but I find that I leave them all on because I want to know what is going on in my circles.  I want to know what people are talking about especially when it comes to social media marketing.  I want to know what small business owners are talking about and how we at Sonix Studio can address their issues but more than that I want to be a networker and part of a community.

Last week while working I received a notification that a post was placed into one of my communities.  I checked my iPhone and sure enough it was a request for a video producer to help a small business in Atlanta, GA.  What's the big deal you may ask and I'm going to tell you the big deal.  I am in Dallas and I happen to know two companies here that could help out this small business in Atlanta.  I commented to the poster to see if they would work with a company out of state and they said yes.  I then went through my Rolodex (do you remember those?) and pulled out the one company that I knew could do the work and really help this company out.  I connected the two companies and an opportunity for business to take place between a company in Atlanta and a company in Dallas was created.

This is what makes Google+ different than the other social media marketing sites like Facebook and LinkedIn.  The groups are more active and there is more engagement and conversation.  There seems to be a genuine interest in the groups that people are joining and outside of a few spam conversations that I see posted it has remained relatively clean.  Will this continue for the foreseeable future?  I'm not sure as all it takes is one bad apple to ruin the batch but so far the blatant spamming has been confined.

The way I view Google+ today is sort of a mix of all the social networks I mentioned previously.  There is space to write quite a bit if you want (Facebook), there is the use of hashtags (Twitter) along with the sites ability to post bright and vibrant pictures (Instagram.)  Let's not forget the link between Google and YouTube and your video will be placed bright and center.  Of course the benefits of working with Google Plus go beyond these simple ideas.  There is the ability to garner rankings in search engines because of the indexing that Google+ provides to Google's search algorithm.

To put it simply: I was wrong and I recognize that fact.  Google+ I will no longer doubt your ability to become a leg in my three legged stool of social media marketing.

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

Have a question? Read enough? Contact us today!
Contact us