What on this green earth does that mean? I am wondering if you are casting your line into the section of water where the fish have a higher chance of biting. In business words I am wondering if you are marketing where your target market is.
Earlier today we had a conference call about a particular brand. We were discussing demographic and psychographic information about this brand and my mind started to race all over the place about which social media networks would play best. You see, just putting your brand on a social media network does not mean that the likes, follows, +1 and re-posts are going to happen. Contrary to popular belief there is a method to gaining traction using social media marketing.
Social media marketing is not a game and a set it and forget type of business. It has to be understood and researched then after placement it needs to be analyzed and adjusted. Unlike TV or Radio advertising where campaigns run and then at the end rating points are made up social media marketing takes place in real time. If we post a picture for a client and we see the likes, follows and shares take off then we know we have hit a nerve and we want to duplicate that but not in the next campaign but more than likely the next day. We want to build on the momentum that we have just created.