As you already know, video is an important piece of media marketing strategy. Since the dawn of television, video has been an influential part of our lives. Now that social has taken over, the power of video hasn’t changed, though the type of content we use video for, may have.
Google+ Hangouts is a free video chat service from Google that enables both one-on-one chats and group chats with up to ten people at a time. While somewhat similar to Skype, FaceTime and Facebook Video Chat, Google Hangouts focuses more on "face-to-face-to-face" group interaction as opposed to one-on-one video chats, and utilizes sophisticated technology to seamlessly switch the focus to the person currently chatting.