26 Jun

Improving My Efficiency And I'm Not Talking About Triathlon

Published in: Blog
| Written by 
Improving My Efficiency And I'm Not Talking About Triathlon Empower Network

This morning as I was making breakfast in my kitches I was scrolling on my iPhone and checking off emails and deleting some that I had no interest in.  In the span of about 5 minutes I must have deleted 50 emails and it got me to wondering why I am getting so many but that thought didn't last long as my eggs were almost ready.  While eating my breakfast I took out my iPad and again started scrolling through emails and then jumped on Instagram and other social media platforms.  This was me rushing through the 'unimportant' things in my day.  Then when I sat down at my laptop and started going through the emails I didn't delete I came across one regarding instant gratification from my coach Maria of No Limits Endurance Coaching.

After reading that and thinking about how that is what we look for, not just in sport, but in life regardless of what it is we are doing I came across an article on LinkedIn about personal efficiency.  I think the God's above were trying to tell me something.  Work on your personal efficiency to generate the gratification you need from life whether it be at sales and marketing for Sonix Studio or for getting better at triathlon.

I wanted to share some of the ideas from the personal efficiency article and what mistakes I make with them.

1. Plan your day in advance

This is a great tip and one that I actually follow until I get to starting my day and as you can read above it all changes in a flash.  I need to sit down at the end of the work day and lay out an outline for what I want to do the next day.  It will have to be rigid at first but once the habit is formed then the practice will fall into place.  It will not be easy to break my habits but if I want to be a better social media marketer and more effective at my job these habits will have to change because my competitors are doing it.

2. Do the most important tasks first.

I have been of the mindset to get the easy things done first because they just stare at me on my To Do list all day and that frustrates me.  Yes, I know I have to post that picture to Facebook so let me get it out of the way now.  I crank out those easy to do items and then feel spent because I just accomplished 10 things in 1 hour and need a break.  Looks like it is a big mistake.  I need to cross off the big items first and then those 10 little things will be done at the proper time and scheduled properly if I remember to follow #1 above.

3. Rush Unimportant Tasks.

Posting that picture to Facebook is important but how important in the grand scheme of things?  Is it as important as calling a perspective client back?  Is it as important as confirming my business lunch for that afternoon?  It is as important as generating the sales report or the data analysis for my current client?  Probably not so when the time is right (Post to Facebook between 1 and 4pm more the most exposure) then I can do that unimportant task and rush it to get done.  Better yet, if I have planned my day accordingly then on Sunday evening when the weekend is winding down I have put my week's worth of Facebook posts into the Activity Log and have them pre-scheduled to go out and it is nothing I need worry about anymore.

4. Work In Uninterrupted Blocks.

As I am typing this I keep hearing the ding of the email and jump right over to it.  What could it be?  Who is it from?  Wasting time and taking myself away from the tasks that need to get done.  Those emails can wait for an hour or two and if they can't the sender will call and ask me if I have read the email yet because I know that is what I would do.  What this means is that I am going to have to create a calendar and post it to my screen to not be moved and work my way through it and when the day is done I will have accomplished all that was necessary and what ever wasn't will get done the next day.

5. Don’t do emails until 11am

This article is correct in pointing the inability to identify the one key thing that is important to growing my business.  I can sit here and give you 5 things that I think are important but what is the common thread through all of them and it boils down to marketing.  How can I grow a business without generating revenue?  How can I generate revenue if I am not marketing my company?  This can be through social media, networking, cold calls, etc.  It is how effective I can reach my target audience which is a small to medium sized business owner how is looking for guidance in navigating the social media maze that has formed in recent years.  There that is done and now time to focus on getting that one key job done.

7. Have a finishing time.

This couldn't be more true.  I have found myself at night going through emails and writing blog posts and updating Twitter.  It can be overwhelming and not allow for a great start to the next work day because you have been generating content all night prior.  From now on I am going to set a time to stop working and at that time I will cook and eat without distractions and shut off the business for the day.

Today, June 26th is going to be the start of this experiment and I will post a follow-up to this on a weekly basis to see how well my efficiency has improved.

Are You Personally Efficient?

Thank you to Siimon Reynolds for his article in Forbes.com magazine to get me started on a personal efficiency growth plan.



Last modified on Wednesday, 26 June 2013 14:31
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

Have a question? Read enough? Contact us today!
Contact us