On June 20, 2013 the landscape for social marketing changed. You could probably say that about everyday but let's just stay with today and discuss the announcement from Facebook and Instgram. You haven't heard? Instagram has announced that you can now shoot video with their application and post it to your Instagram account just like you would any photo. Right away you may be thinking to yourself: Great just another Vine application but it isn't. In my opinion it is better than Vine, and I will get into that more in detail, but trust me when I say that you will enjoy the features that Instagram is incorporating.
First off, do you use Instagram? If not, you should be because the cliche' that a picture tells 1,000 words is beyond true. More than that though Instagram allows you to tag users in your photos, provide a caption and utilize Hashtags (Welcome to this world Facebook) so that your photos can be found by anybody anywhere, that is if your account is public.
So what makes the Instagram video different from Vine? There are 6 reasons to believe that Insta-Video (I'm just going to use this from now on) is going to be a stronger application for businesses than Vine and I'll spell them out below along with my opinion:
1- 15 Seconds Of Video