07 Jun

Is it Harder Today than Yesterday to Get More Facebook Likes?

Published in: Blog
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I’ve noticed that it’s seems much harder to get Facebook likes these days.  4 or 5 years ago I had no problem setting up a new page and promoting it to my friends, then suddenly having 100-200 likes.

A few months ago, I started a new page, invited my friends to like it, and waited.  I have a total of 9 likes so far.  Really?  Have I worn out my welcome that much?  I don’t have THAT many pages and rarely invite people to like them.  Or is it that people have grown tired of “liking” pages in general?

What’s in it for them to like a page?  Not much, let’s be honest.  All it means in general is more spam and nonsense in their news feed.

So as marketers, what can we do to combat this?  Here’s a few ideas.  What are some of yours?

Integrate the Facebook Comment Feature
So many blogs have comment areas, but that only allows for internal comments.  Why not switch out that comment area for Facebook comments.  Each time a comment is made, the reply is seen by the commenter’s audience.  What a great way to grow your reach!

Place Facebook Ads
You can pay Facebook to build your likes for you.  Some people will question the value of those likes, but the fact is all likes are valuable.  Even if that person isn’t a directly interested in your products or serve, they may know someone who is.

Offer a Discount at your Store/Business
While the person is at the counter checking out, simply ask them if they’ve liked your fan page.  If not, tell them if they pull out their smart phone and like you, you can give them 5% off their purchase today.

Offer a Coupon Code
Similar to the above, this works if you have an online store.  You can set up a fan gate on Facebook to show the coupon code after they’ve liked your page.

Facebook “Like” Share on Social Networks
Basically this is a “I will ‘like’ you if you ‘like’ me”.  Go on a Google+ Community or a Linked in group and ask people to post their pages so you can “like” them.  In turn, you’d appreciate a “like” on your page from them.  This works really well.  

Post really Good Content that people will want more of!
This one sounds painfully obvious, but it’s also a lot harder than it seems.  Your posts cannot be “me, me, me” posts.  They need to be engaging, interesting, or funny.

The bottom line is it’s going to take a little more leg work to bring those likes than in the past.  What methods do you have to build in your followers?  Please post below, we’d love to hear them!

Last modified on Monday, 10 June 2013 14:41
Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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