I work in the social marketing game so I spend hours upon hours on Facebook, Twitter, Instagram, Vine and LinkedIn. I am always looking for ways to learn how I can service my clients better. The lessons can come in the form of reading about how social marketing is being done wrong and the examples provided. Or they can come in first hand experience and I recently had two experiences that give me hope about how social marketing is being done right and how while still evolving is getting better.
I write a triathlon blog called Cook Train Eat Race and I have the brand on many social networks. I provide content regarding living a plant based lifestyle while racing endurance events. As you can imagine the majority of the people I follow and my followers fall into two camps:
- Those looking to get healthy through food and exercise.
- Those just starting their journey into the world of triathlon and looking for advice/tips.