05 Jun

Social Media is a Phone, Get It?

Published in: Blog
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I think most of us old are old enough to remember working in an environment with a constant sound of a ringing telephone. Answering that call was very important; it meant there was a customer on the line with a question, concern, or to make an order. In fact, it was so important; some companies hired answering services to take calls in the off-hours.

That’s changed, hasn’t it? The sound of a ringing phone has been replaced by email or perhaps your information on your web site.   Your customers no longer need to call you to get the answers they were looking for. If they need to know your store hours, that’s easy. It’s listed on your website.

There are some questions that can’t be answered on your website. Some people still choose to email those in, and some people may still call. Maybe you installed a cool chat feature on your website… But what about the questions they are asking on social media? Are you answering those?

I’m lucky to be in the business I am in. You see, I am an entrepreneur all the way. I love everything about being an owner and being able to make business decisions that determine our future. In my business I get to be a witness to how other entrepreneurs are choosing to run their companies. Sadly, I see many mistakes, and Social Media is common among many of them.

Most small business put social media on the shelf. It’s there, but they don’t do much with it. But what happens when a question is asked on Twitter or Facebook? Too often, it goes unnoticed and the question is ignored.

Remember the old days, when the phone was ringing? What if you didn’t answer it?

See what I’m getting at?? These same companies ran their business through communication through the use of the telephone. They’d actually PAY a company to answer phones for them when they couldn’t. But now that the telephone is not the tool of choice by the consumer, these same companies are simply not answering the phone when it comes to social media. THIS is where they are asking those questions….

Any question left ignored is a lost sale; a lost customer. Maybe Social Media is time consuming, or maybe you are not comfortable with how it works. You don’t have to be. Either way, it’s not OK to ignore your customers. One of the services we offer our clients is our “Watchful Eye”.  We watch our client’s account and look for people speaking with you on social media if you are too busy to do this yourself. If a question is asked that requires your expertise, we contact you via phone or email to answer it. I’m not saying you need to use our services, simply that there are options out there.

Just like the olden days, you paid someone to answer the phone for you, whether it was a phone answering service or an employee. The same applies to social media. If you can’t be there, have an employee manage your accounts or pay a consulting company that specializes in these types of things.

The phone may be ringing – are you going to answer it?

Last modified on Wednesday, 05 June 2013 05:22
Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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