03 Jun

Creating Good Content: The Secret Revealed

Published in: Blog
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Creating Good Content: The Secret Revealed Photo Courtesy Of: Zerys.com

Creating good content is all anybody in the business of social marketing refers to these days.  This is good content, no that is good content.  This is how you create good content, this is how you share that content.  It goes on and on and on.  Well I am here to give you the secret to creating good content.  I hope you are ready.

 

You sit down at your desk and you write.  Just write and then share it.  There you have just created good content.  Really?  No, but it you did create content.  The definition of good content is in the hands of those that read and share said content.  If nobody shares it then is it good?  Of course it may be but you did not strike a chord with the people that read it or maybe you did not share it with the right community.

 

Content that you write is not for you to judge on whether it is good or bad but instead the community in which you share that content will be the judge.  The first thing you want to do is write TO that community instead of FOR yourself.  Your content will be deemed good or based based on whether or not it illicits a reaction from the audience.

 

You can check the data on whether or not it was shared and went viral.  Do you have comments on the blog post itself?  How about on Facebook where you shared it to your business page?  Maybe there are retweets on Twitter with your link?  Look for the data and determine whether or not it had value to your audience.

 

How do you determine that value?  It is going to be different for each business because maybe it generates revenue and that is your goal.  Maybe it generates more traffic or more leads and that was the goal.  Do you see where I am going here?  What is the goal of your marketing campaign?  Any campaign eventually wants to deliver sales and revenue, that is why we market, but not everything you do will be able to draw a line straight from content posted to a sale.

 

Understanding what your audience wants and who you are writing to will ultimately lead you to generating good content.  The other portion of this equation is passion.  If you are writing a blog post and have no passion or opinion on the topic then guess what will be produced.  Bland and boring words on a paper.  Nothing will resonate with the reader and you will have no viral component to your content.

 

When you find something in your archives that brought out an emotion in your audience the be sure to continue to re-post that content so that you can continue to generate traffic to that content.  In addition to that create a follow-up and reference that initial post.  This will give new readers a reason to review the first story, thus generating more traffic, while allowing them to provide their opinion on the second story.  Since you know that the first story created interest and brought you traffic then there stands a reasonable chance that the follow-up will do the same.

 

When I write for Sonix Studio or for my personal blog I reference the content calendar that I created.  That calendar is built based on past performance of blog posts as well what is in the news at that time that I believe is important to my readers.  This allows me to continue to generate content that I am passionate about and what ultimately will be good or bad content from my audience.

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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