So you’ve deemed social media as a necessary evil. Everyone else is doing it, so your small business should too. You’ve got a young office worker already employed. She must understand social media, after-all she’s on Facebook all the time. So you let her do it.
It’s a common solution. I hear about cases like this every day. These are also the same companies that are swearing that social media is overrated and they don’t see any results from it.