23 May

Who runs your Company’s Social Media? Why?

Published in: Blog
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So you’ve deemed social media as a necessary evil. Everyone else is doing it, so your small business should too. You’ve got a young office worker already employed. She must understand social media, after-all she’s on Facebook all the time. So you let her do it.

It’s a common solution. I hear about cases like this every day. These are also the same companies that are swearing that social media is overrated and they don’t see any results from it.

I can tell you what’s happening.

  1. She’s not motivated. She was hired for another reason. Her experience with Social Media is talking with her friends and showing pictures of what they did last weekend.
  2. She doesn’t know your business. She doesn’t have a back story or understand what makes your business tick. If her experience is in the office, she most likely doesn’t know your product or service very well.
  3. She isn’t in marketing. She couldn’t tell you who the target market is. She can’t put together a customer profile. She may not have the creative gene necessary to get the customers attention.
  4. She isn’t you! Let’s put it this way. If you have an important business networking meeting with lots of potential “A” list clients, would you send her? People want to hear from the owner or someone of power in your company. Social Media is a way to do just that. I think it’s cool that I can hear directly from Mark Cuban or Jeff Bezos on Facebook.

The first rule of business is “don’t work IN your business, work ON your business”. It’s time to start working ON your business by becoming a front person to your company. If you are unsure how to get started, find a reputable company to consult with you. They can take your hand and get you started responsibly.

It is time consuming. That office girl may very well be able to help. But she will need steady guidance from you. Handing it over and walking away isn’t a good option. If you don’t have anybody internally, consider a new hire or work with your consulting company. You may be able to contract some of your burden to them.

There is one certainty. Social Media is an important part of your organization’s marketing strategy. If you ignore it, blow it off, or hand it over to an under-qualified employee, you are driving up a steep road with just a little gas. Give it its proper attention and you will thrive.

Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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