13 May

Get In Shape With Instagram

Published in: Blog
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Get Healthy With Instagram Get Healthy With Instagram Thank You @Disabster For Your Photo

Few industries work as well with Instagram as the health and fitness industry and for good reason.  The health and fitness industry combines food, exercise, transformations/stories and fit people.  If you think about this the health and fitness industry on Instagram can be a living and everyday evolving magazine similar to GQ or Marie Claire.


If you operate in this industry and have not started an Instagram account I will ask you what you ask most of the potential clients you meet for the first time:  Why are you waiting for tomorrow to get here?  I am active on Instagram and post only pictures of the healthy dishes I create but I follow quite a few accounts and the majority of them are health and fitness accounts.  They are telling stories through their pictures and so can you.


Here is how Instagram can work for those in the health and fitness industry:


Food: In order to have a healthy body you need to fuel it.  Putting fast food or candy into your body is not going to transform your body to the picture of health but instead do the

opposite.  By posting pictures of the food that you eat you will touch on one topic that EVERYBODY has to do:  eat.  Those not looking for healthy information, at least not yet, may come across a picture of a dish you make and ask for a recipe.  You have just pulled them into an engaging conversation and have the opportunity to connect with them and eventually have them become a client.


Exercise: People are always asking me about my workouts and how I incorporate core work into my triathlon training.  By posting pictures to an Instagram account I can direct those questions there and answer them with pictures, which as we all know speak 1,000 words.  By showing the proper technique on a particular exercise you are showcasing yourself as an expert in the industry and everybody wants to work with somebody who knows what they are talking about.  Pictures on Instagram will help you build your credibility.


Transformations / Stories: There is a reason that The Biggest Loser is such a popular show.  It includes the story of the people going from unhealthy to healthy and along the way the viewing public can follow the transformation.  How one person went from eating a large pizza every night to eating vegetables as 50% of their plate.  Again, food coming into the equation.  Taking pictures of the transformation and telling the story will help your Instagram account resonate with those looking to start but unsure about where to start because they are ashamed of their body or physical appearance.


Fit People: As mentioned above your Instagram feed can become and everyday publication like GQ and Marie Clare and there is a reason that those magazines continue to sell.  They are showing celebrities who are fit and are working at staying that way.  Showing pictures of the transformations is one way, but also showing fit people is another way to attract clients.  People are always going to talk about how they want to change this or change that (New Year’s Resolutions anybody?) and will use these fit people as a goal to reach for.


As you can see these are four ways for a business in the health and fitness industry to use Instagram to their benefit.  Are these the only four ways?  No, but these are four simple ways to get started.


Once your business is on Instagram you must then start to engage other accounts in conversation and begin to build your following.  Wondering how to do that?  Wonder no more as I wrote a simple 5 Tips For Building Your Instagram Community.


So I Will Ask You Again.  You Are Waiting For Tomorrow Why?

Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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