06 May

5 Instagram Tips To Help Grow Your Community

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Tips For Growing Your Instagram Community Tips For Growing Your Instagram Community Photo Courtesy Of: BloggingMatter.net

Instagram is one of the newest social media platforms that is growing by leaps and bounds.  I have multiple theories as to why Instagram has grown so fast but I think the easiest one to comprehend is that pictures tell 1,000 words.  When people see pictures that resonate with them they only need click the ‘heart’ button to cast a vote for that picture.

The beauty of pictures is just that.  Beauty is in the eye of the beholder and when we see pictures we imagine that image in our lives.  How did that item make us feel?  Happy or sad or otherwise?  Regardless of how you feel a picture generates an emotion and that is why I believe that Instagram has grown the way it has.

Now if you are a business how do you convey your brand to the community and grow your Instagram community to generate revenue and is being on Instagram worth your time and effort.  I will be the first to say that Instagram is not for every business, but that can be said for any social media platform.  Your content must resonate on the platform in order for it to be effective so Instagram lends itself to the food industry (restaurants, chefs, food trucks) as well as industries such as real estate, clothing and travel.

Tips For Growing Your Instagram Community

  • Post Content That Enhances The Life Of Your Community

As a business you must not worry about what you like and focus on what your target market likes.  If your target market is interested in learning more about the square foot of a house but you are interested in the landscaping guess which picture you should post?  The one that allows your customer to feel enhanced as well as the willingness to share that picture.

  • Engage Your Community In Conversation

When you receive comments on a picture that you post be sure to at least thank that person for taking the time out of their day to leave a comment.  From there a conversation may unfold but even if it doesn’t you have created a great feeling in their minds because you did nothing more than say thank you.

  • Use Hashtags

Similar to Twitter hashtags are searchable on Instagram.  Find out which hashtags, that are related to your industry, rank the highest in generating interest.  There are going to be keywords that resonate with the public and taking advantage of that is key to growing your community.  The key here is to make sure that the hashtags that you use are relevant to your business.  For example, if you are a restaurant and find out that the hashtag #ConstructionVehicles is trending do not use it since it has nothing to do with your meal of the day.

  • Analyze Your Stats

There are many sites out there that will help you analyze the data of your pictures.  One such site is Statigram.  This site provides you with feedback based on likes and conversation as well as sharing.  The data also includes the day/time when you get the most interaction which is business gold and will allow you to maximize your reach.

  • Be Consistent

Being consistent means posting pictures on a regular basis as well as posting images that are consistent with what you are trying to accomplish.  If you are a travel agency then pictures of the resorts,beaches,cruise ships as well as the cuisine centered around the locations are key.  Posting a picture of your friend’s dog to that feed doesn’t make sense to the viewer, but a picture of the dog in your travel agency offices showing you working hard on an itinerary does play well.

Instagram can be a major piece to your social media marketing program but only if you leverage it properly.  Following these five tips will get you started in building a loyal and sharing community which is the key to success to your business.

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Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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