I was on LinkedIn not too long ago when the question that came up referred to the need for offline marketing. I was taken a little bit aback by this question because I don’t believe that there is an end all be all to marketing.
For one business television may work the best and for another it may be print. For a third it may just be social media marketing that does the best job. The question I had was are these companies that are asking this question working in a vacuum? Can you truly say that there is no need for offline marketing if you haven’t tried it or if you are doing both simultaneously. It would come down to testing one medium versus the other before being able to make a decision like that.