29 Apr

6 Social Media Tips for the Incredibly Busy Professional

Published in: Blog
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The most common complaint about social media marketing is that we don’t have the time. Well, we all find time for things that make us money, and social media is a proven tool to help make that happen.

Don’t feel you have to be on social media 24/7
I get it. You are busy. Don’t feel like you have to be on social media at all times of the day. Some people choose to be on once in the morning and once in the afternoon and that is fine. Your presence should be regular, but not 24/7.

Recycle some content
Most people tend to only post about new content. Let’s remember how most social media networks operate. When you post content to your audience, it goes into their feed. They may notice it, or perhaps if they checked hours after you’ve posted it, your post may be way down their timeline and they may not have even seen it. The fact is, each time you post to Twitter or Facebook, only a portion of your audience will actually see it.

Instead of spending the time to create new topics every month, go back and recycle some of your old content. Much of your old content is probably still relevant 2 or 3 months after you’ve posted it. Maybe reword the description to attract a new audience. This will not only save you time, but it may bring in those that may have missed it the first time around. It could be a refresher for those that read it already.

Build Your Followers, every chance you get.
Use every opportunity to collect a “like”. This may take some prodding, pulling, or a flat out getting down on your knees and beg, but the fact is, without an audience, you aren’t speaking to anybody.

For B2C companies, consider running contests or giving discounts to those that like your page.

For B2B companies, instead of asking your consumers to like your brand on Facebook, you couldstart by liking them.

Repost content from other authors.
I am not endorsing plagiarism here. It is completely OK for you to post a link to another website with valuable information your audience would enjoy. In fact, the original author would welcome it. Instead of always coming up with your own topics, repost someone else’s. This will remind your fans that you are always researching and learning new strategies for your business. It keeps you fresh in your customer’s minds and establishes you as the expert in your field.

Blog about something really interesting
Do not blog to just get out some new content. Put thought and effort into it. It has to be engaging and it has to speak to your audience. Make it funny or informative. It doesn’t matter what you say as long as it attracts readers. And don’t forget to post it to your social media accounts (and recycle later).

If you aren’t going to put in the honest effort, consider hiring a ghost blogger. You may as well not blog at all if you aren’t putting out good content.

Remember to Listen 100% of the Time
“I just don’t get Twitter. I post some stuff there and that’s about it. I don’t see any real return” – just about any customer that doesn’t understand Twitter.

Twitter is a two-way conversation. Think of it as a cocktail party. It’s not a place to talk only about yourself and hawk your wares.

Don’t be the guy no one wants to talk to because he’s only interested in talking about himself. Be the one who draws a crowd because you are interested in and attentive to others. Offer helpful resources and connections. Solve problems. It’s tough to remember this when things get busy.

Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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