It all comes down to time. It’s one of the main reasons so many small businesses don’t do enough with their campaigns. They just run out of time. Hopefully these few tips will get you back on track and headed in the right direction.
Software to help you…
Find software that will help you manage many accounts. I personally use TweekDeck for my Twitter accounts. By setting up my viewer to showcase mentions, I can quickly respond to folks who are speaking to me on Twitter. I also set up a few lists with my favorite (and most trusted) connections, so I can follow what’s going on in the industry.
HootSuite is another great tool. It allows you to manage even more accounts than TweetDeck and is web-based software. This allows you to access it from any device from any location. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress and Mixi.
Create a Content Calendar
As Jason Bahamundi pointed out in his article, Tips For Creating A Content Calendar For Social Media, creating content daily can be a stressful task. By creating your content schedule for a month or two in advance, you have a grasp on your campaign. You can see the campaign from a distance and create a better plan overall. Plus you remove the headache of needing to create it daily.
Now I don’t mean you need to write all the content ahead of time, just schedule the topics that you will be covering. Now daily, instead of spending time coming up with topic choices, you simply go to the schedule and start writing.
What do you want your plan to do? Most people are just looking for results. What kind of results? Do you want more sales, or better yet, x number of sales? Do you want more traffic? 50 more likes a month perhaps?
Establish your goals with a finite pen so you can strive to reach them.
Track the Results
I have the pleasure of talking to so many people about their social media work, and I’d estimate that more than 90% of them do nothing to track the results. You need to know what is working and what is not working. There are several tools available, even free ones, to track how your social media plan is working for you.
Modify Your Plan
Now that you are tracking your campaign, you can start to poke holes into what is working and what is not. Make changes and see if the results improve. Over time, your campaign will be a well-oiled machine.
Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.
Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media. That eventually branched into helping clients with THEIR Social Media Marketing. Chad is an expert at using social media to expand your credibility and impact in your chosen markets.