We know and understand that there is a myriad of choices out there when it comes to social networks. Some businesses are on 1 or 2 only and yet others are on 7 or 8. Regardless of how many you are on being engaged is what is important to a successful presence on social media. Please note that I did not say campaign because campaigns are for only a set portion of time and social media marketing is always going and always on.
If you are not producing top notch content and responding to requests and engaging in conversation your social media marketing will be unsuccessful, but how do you manage to produce top notch content day after day. That’s right, content needs to be produced day after day. Facebook’s EdgeRank shows that the more people see your content the more is shared and thus a higher visibility.
Back to the question about producing top notch content day after day. There is inspiration all around us to allow us to provide content to our followers on a daily basis but it is a matter of capturing it and saving it for a later date. Trying to create content every morning will product un-due stress and this is where a content calendar comes into play.