The most common question we receive about the use of Twitter is, “what do I say”? Most entrepreneurs want to push their product all the time. What they don’t realize is how many potential clients are tuning them out. Give away information or just talk about subjects that will generate conversation. The key to selling through Twitter (or social media in general) is to build relationships with people. Those relationships build trust, which in the end, results in direct sales.
What to Post
We generally use the 60/30/10 rule.
- 60% Tips/tricks
- 30% Personality/Fun
- 10% Advertising/Bragging
60/30/10 rule consists of 60% of your posts for tips/tricks in your industry. Prove yourself to be the expert in your field. 30% of your posts can be personality posts – humorous, thoughtful, or caring. The other 10% can be flat out advertising. Use that 10% to brag about your work or advertise your product.
When to Post
- Nearly 80% of the general US population is in the Central and Eastern time zone.
- The highest percentage of retweets occur around 5PM(EST), while the highest CTR (click through rate) occurs between 7-9 AM (EST), 12PM-2PM(EST), 5PM- 6PM(EST) and 8-10PM (EST) http://danzarrella.com/weekends-and-afternoons-show-the-highest-twitter-ctrs.html
- You will achieve a higher CTR by only tweeting 1 – 4 times per hour, especially midweek and on weekends.
The question about Twitter isn’t “Should I use Twitter for my business”, it’s “how do I use Twitter for my business. How are you utilizing this tool and is it successful for you?
Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.
Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media. That eventually branched into helping clients with THEIR Social Media Marketing. Chad is an expert at using social media to expand your credibility and impact in your chosen markets.