16 Apr

Small Businesses Snatch Up new Business with Linked In: Here's How...

Published in: Blog
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People buy you. They don’t buy your presentations, your service, or your product. Sure, there are exceptions, but people buy from you because they know you and trust that you are going to deliver.  They aren’t necessarily buying your product or service, they buy you.

Now I don’t mean you are being sold into slavery. What I do mean is that as a salesperson, business professional, cat herder, or whatever you people are called these days, you are the person that is responsible for building your network. The larger your network, the more opportunities you will have to fill your funnel. Those opportunities will heat up once you begin to develop trust with people within your network.

This isn’t a new concept or anything. This philosophy has been around for ages and works regardless of the platform you bring it to – cocktail parties, business networking meetings, or even social media. Yes, there I said it – SOCIAL MEDIA.

Social Media is a sometimes dirty word around small business owners. Most of them don’t get it. Many of them drew a line in the sand some time ago. They’ll never join a social media site – EVER.

The fact is: many service based businesses are killing it on sites like Linked In. The difference maker is the amount of time they spend working the system and building their network. There are plenty of opportunities to be seized if you spend the time to find them.

Step 1. Create your profile. Make sure you fill your profile with keywords with what it is you do. Remember, your profile is searchable. Therefore you want to list keywords that people will use to find you.

Step 2. Build your network. Connect with people you know or have briefly met. Whenever you meet someone new at an event, send them an invite to connect afterwards. It’s a good practice to send a personal note (not the default note) as to why you want to connect when sending the invite.

Step 3. Join a discussion group or 50. Discussion groups are a great way to infuse yourself into a community, showcase your skills, and meet new people (see Step #2). Don’t spam your products in these groups. Give valuable insight and advice.

Step 4. Create your Business page. Give out as much information about your business as you can.

Step 5. Get your employees involved. Make sure they have a Linked In account and that they add you as an employer.

Step 6. Endorse your connections by leaving feedback about their skills. In turn you will get endorsements from your connections.

As a person who has had great success in using Linked In for gathering new clients, I suggest you give it a try. Trust me, it’s well worth the effort.

Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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